CASE STUDIES
SEO Case Study
http://www.qainfotech.com
About QAInfotech.com
QAInfoTech.com offers manual software testing, open source testing, automated software testing, mobile device testing.
Service Provided: Manual Software Testing
How we do it?
Initially the target was to increase visits from non paid search. However, it was later streamlined to other aspects like reduction of bounce rate, targeting the relevant landing pages with the keywords we are targeting. Once we set up a plan to target the correct destination pages with the relevant keywords, we were able to reduce the bounce rate over a period of 6 months from 41.44% to 10.38%. This meant more visitors were landing up in relevant pages in relation to the keywords they were coming into the site with.
Client wanted us to improve on the ranking for keywords like "Functional testing services", "manual software testing", "Performance Testing Services", etc. There after we came up with an in-depth website analysis & a strategic action plan which could take care of search engine popularity, increase traffic and ensure higher keyword rankings. The main target market of the client is United States and all our activities are primarily aimed at getting results from US perspective.
Goal
Following are the primary goals in this project:
- Improving & stabilizing the most important keywords.
- Diverting the traffic to the most keyword relevant landing pages.
- Reduction of bounce rate.
Solution
We have started fixing the on pages issues like
- Generating XML sitemap
- Preparing robots.txt
- Fixing other on page issues like Canonical issue / Custom 404 error page configuration
- Even though the keyword is not in domain name we have made it brand familiar on
the web. - Webmaster console & analytics are monitored on a regular basis for necessary course correction
The major focus in this project is mainly on off page activities as mentioned below:
- Analyzing backlinks profile of main competitors and sourcing links from those sites
- Content submission
- Blog commenting
- Guest posting in high PR & relevant technical blogs
Results
Over the last 6 months we have experienced good improvement in traffic, visitors and keyword ranking. Following are some parameters through which we have measured the success of the SEO campaign
Google Analytics Report in comparison of [January 2011] and [July 2011]
Activities |
January |
July |
| All Visits | 4,649 | 5,395 |
| Non-Paid Search | 2,278 | 4,718 |
| New Visitors | 3,417 | 4,121 |
| Returning Visitors | 1,232 | 1,274 |
| Page Views | 15,304 | 33,518 |
- There has been consistent improvement increase in traffic & more importantly, we have maximized the impact by reducing the bounce rate & sending visitors to keyword specific pages.
- Decent improvement can be noticed in the % of new visitors.
- Significant improvement noticeable in page view stats.
Keyword Ranking
Ranking in Google
Keywords |
Google [January] |
Google [July] |
| manual software testing | 42 | 10 |
| Performance Testing Services | 13 | 9 |
| Mobile Testing Services | 8 | 2 |
| Offshore Software Testing | 18 | 6 |
| Software quality testing | 34 | 10 |
| Software testing companies | - | 6 |
Ranking in Yahoo
Keywords |
Yahoo [January] |
Yahoo [July] |
| manual software testing | 21 | 4 |
| Performance Testing Services | 13 | 2 |
| Mobile Testing Services | 8 | 6 |
| Offshore Software Testing | 4 | 3 |
| Software quality testing | 9 | 4 |
| Software testing companies | 5 | 3 |
Ranking in Bing
Keywords |
Bing [January] |
Bing [July] |
| manual software testing | - | 16 |
| Performance Testing Services | 10 | 9 |
| Mobile Testing Services | 14 | 4 |
| Software quality testing | - | 36 |
Case study for Cadrenet.net
Client: Richard Trivedi
URL: www.cadrenet.net
Client's business: CadréNET is a Technology Solution provider that offers comprehensive Technology Management.
Scenario: Client's objective with Cadrenet was to get his site rank well in all the major search engines for his desired keywords.
Action taken: We planned a strategy for Cadrenet so that we can reach the goal. We wrote articles and submitted them in article directories; Press Release, which was distributed to Press Release Distribution sites, Social bookmarked his site and did link prism so that it looks quite natural.
Ultimate outcome: Cadrenet is ranking 1st position for the term "Staten Island Data Recovery", 5th position for the term "NYC Data Recovery" and 4th position for the term "technology solution provider" in Google.
Client Feedback: "HI I did check the key words per your summary and certainly am very happy with the results"
Our Various Services
How can you contact us ?
You can contact us through email at info@seoeagles.com. If you want to talk to us, you can call us at the following numbers
UK: (414) 455.6635 | USA: 020 81332585.
Please note that sometimes due to time difference, you may not get the right person when you call or the call may go unanswered since we do not operate at night. In that case, just drop us a message and we will call you back at your convenient time when our office opens.
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